Palo Alto Networks introduced a host of new security solutions to help enterprises thwart
AI-generated attacks and effectively secure AI-by-design. Leveraging Precision AI the new
proprietary innovation that combines the best of machine learning (ML) and deep
learning (DL) with the accessibility of generative AI (GenAI) for real-time,
the global cybersecurity leader is delivering AI-powered security that can
outpace adversaries and more proactively protect networks and infrastructure.
"Enterprises must move even faster
beyond disparate processes and solutions to recognize the benefits of a
connected platform that represents more than just a tech stack - but instead a
critical business mechanism and undeniable driver of success," said Nikesh
Arora, chairman and CEO, Palo Alto Networks. "Platformization is the
approach needed, and integrated solutions that can both protect and enable AI
are integral to achieving results. Precision AI by Palo Alto Networks is the
game changer that will create a new paradigm in security - perhaps for the first
time - where the defender is ahead of the adversary."
Palo Alto Networks has infused
Precision AI across its platforms - Strata, Prisma and Cortex delivering
new capabilities to address key enterprise use cases:
- Counter AI with AI involves
using AI-powered security measures to combat and counteract the potential
negative impacts or risks associated with the malicious use of AI. Introducing:
- The Precision AI Security Bundle offers Advanced Security
Services powered by Precision AI, including Advanced URL Filtering, Advanced
Threat Prevention, Advanced WildFire and Advanced DNS Security. These
services leverage inline AI to prevent sophisticated web-based threats,
zero-day threats, evasive command-and-control attacks and DNS hijacking
attacks.
- Secure AI by Design creates a
secure AI ecosystem that prioritizes the integrity of AI security frameworks,
improves compliance, and minimizes data exposure from the initial stages of
development through to deployment.
- AI Access Security enables an
organization's workforce to use AI tools with confidence, giving security teams
full visibility, robust controls, data protection and proactive threat
prevention measures. Introducing:
- Prisma Cloud AI Security
Posture Management (AI-SPM) secures your AI ecosystem by
identifying vulnerabilities and prioritizing misconfigurations in models,
applications and resources. It improves compliance and minimizes data exposure,
thus improving the integrity of your AI security framework.
- AI Runtime Security helps you
confidently build AI-powered apps by securing your entire AI app ecosystem,
protecting against runtime threats like prompt injections, model DoS, insecure
outputs and many more.
- New AI-enabled Code to Cloud capabilities include AI
attack path and blast radius analysis, and guided remediation that uncover
complex risks, potential breach pathways of how risks can spread from an
initial exploit and steps to quickly remediate.
- Simplify Security with AI is
possible through copilots powered by Precision AI across Palo Alto Networks
three platforms that go above and beyond the hype to deliver more autonomous
security:
- Context-driven - truly understand user intention
- Actionable - perform and automate user actions
- Proactive - surface alerts and provide best practices
- Support - provide in-product support and ticket creation
workflows
Because "secure by design" starts
with the architecture, Palo Alto Networks teamed with the powerhouse in AI:
NVIDIA to bring the first-ever reference
architecture for AI Runtime Security with NVIDIA NIM to market.
The reference architecture enables data scientists and developers to continue
to innovate quickly, while also giving enterprises the oversight, control and
confidence they need to do so securely.
Palo Alto Networks Precision AI
Future-Proofs Business Operations
AI is poised to unleash the next
wave in efficiency, experience and growth across all industries by 2030.
Deloitte reports the AI
cybersecurity market is expected to hit $102.78 billion by 2032, a further
indication of the pervasive adoption of AI. As much as AI is a boon to
enterprises, it is also being highly leveraged by adversarial actors for
evasive, unique and damaging zero-day attacks that traditional security
solutions cannot detect. To quantify it, Palo Alto Networks sees an average of
2.3 million new and unique threats every day that weren't there the day before
and blocks an average of 11.3 billion threats inline per day - adding to the
urgency in which platformization and Precision AI must be adopted.
"In today's accelerated environment
to adopt and deploy AI, organizations should realize that input equals output
exponentially. The input being the volume and quality of the data via
integrated solutions and systems that will produce the precise AI output to
enable their desired outcomes," commented Frank Dickson, group vice
president, IDC.
The benefits of Precision AI by
Palo Alto Networks are realized through Palo Alto Networks platformization
approach for integrated capabilities and data accessibility. Platformization
eliminates the boundaries of disparate solutions to streamline security and
improve operational efficiency. Palo Alto Networks customers are recognizing
the major benefits from adopting a unified platform of security products that
are tightly integrated across network, cloud and SOC environments.
Availability: New Palo
Alto Networks solutions powered by Precision AI will be made generally
available in Q4 FY24 and Q1 FY25.