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VMblog Expert Interview with Burak Yenier of Simr: The Unveiling of Simulation Operations Automation (SimOps)

interview simr yenier 

Manufacturing and engineering have long relied on sophisticated computer-based simulations to design, verify and test products. However, managing the required high-performance computing (HPC) environments can be complex and time-consuming, slowing down the innovation process. Simr, formerly known as UberCloud, is revolutionizing this process by automating simulations in the cloud.

In late May, the company introduced Simulation Operations Automation (SimOps) making best practices in computer simulations, used by the majority of the design engineers at three of the Magnificent Seven companies, available to engineers everywhere. Simr also secured $20 million in Series A funding to foster further innovation. I sat down with Simr CEO and Co-Founder, Burak Yenier, to learn more. 

VMblog:  Can you tell us more about the Simr platform and how SimOps benefits design engineers?

Burak Yenier:  Simr provides engineers with a single platform to utilize any compute resources with any leading simulation tool, revolutionizing the way engineers design, verify and test products by automating complex simulations in the cloud. This significantly reduces the technical, administrative, and operational overhead, allowing engineers to focus more on innovation and less on managing computing resources.

The platform enables the implementation of SimOps best practices used by design engineers at the world's top companies, making them accessible to design engineers everywhere. This means that engineers can now leverage the same high standards and efficiencies in simulation processes that these companies use to stay ahead in the market. By automating and streamlining these processes, SimOps enables engineers to run more simulations in less time, leading to faster design iterations and improved product quality.

VMblog:  How does Simr's platform differ from traditional HPC solutions?

Yenier:  Traditional HPC solutions often require significant investments in hardware and specialized IT management, which can be a barrier for many organizations, and due to long depreciation periods these systems become outdated quickly. Simr's platform eliminates these challenges by offering a cloud-based solution that is flexible, scalable, and always up to date. Our approach allows companies to leverage their existing simulation tools and workflows without additional onboarding or configuration. This not only accelerates the simulation process but also ensures that engineers can continue using their preferred tools resulting in enhanced continuity and productivity.

VMblog:  How does Simr ensure security and compliance in its cloud-based platform?

Yenier:  Unlike most of the existing SaaS solutions in the market, Simr's platform operates within the customer's own cloud account, ensuring that all proprietary data remains behind their corporate firewall. This setup allows IT teams to maintain direct control over their security and compliance measures, while leveraging the full range of their cloud provider's security features. By keeping data within the customer's environment, we provide unmatched security while still offering flexibility and scalability.

VMblog:  What impact does Simr have on cost-efficiency for organizations?

Yenier:  Simr significantly enhances cost-efficiency by adopting a fixed, per-user pricing model rather than consumption-based pricing. In addition, we offer tools to help engineers and IT to control their resources consumption in the cloud. This allows organizations to predict costs more accurately and avoid the unpredictable expenses associated with traditional HPC solutions. Customers maintain direct relationships with their engineering software vendors and cloud providers, enabling them to leverage their negotiated pricing and to access resources as needed. This approach reduces overhead costs and maximizes the value derived from simulation activities.

VMblog:  How does Simr integrate with existing simulation platforms, and what are the benefits for companies already using tools from providers like Ansys, Siemens, or Dassault Systèmes?

Yenier:  Simr seamlessly integrates with existing simulation platforms from providers like Ansys, Siemens, and Dassault Systèmes without requiring additional onboarding or configuration. This means engineers can continue using the tools and workflows they are familiar with, eliminating the need for reskilling. By enabling a quick and smooth transition, Simr not only supports current engineering practices but also fosters innovation by allowing more time for design decisions, iterations and optimization.

VMblog:  What is Simr's vision for the future of simulation in manufacturing?

Yenier:  Our vision is to make SimOps the new standard for simulation in manufacturing, enabling engineers everywhere to innovate more quickly and effectively. By promoting a culture of automation and efficiency, we believe we can help manufacturers overcome the most complex engineering challenges and deliver breakthrough products faster and more reliably. Our recent funding will accelerate these efforts, allowing us to expand our capabilities and reach even more design engineers globally.

For more information about SimOps and how design engineers everywhere can benefit from employing best practices in computer simulations developed by some of the world's most successful companies, register here for a panel discussion on June 5 featuring Peter Ungaro, former CEO at Cray Inc., Addison Snell of Intersect360 and Keith Hanna of Cambashi, titled "Transform Your Simulations with SimOps".


Published Friday, May 31, 2024 7:30 AM by David Marshall
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