Accenture and Google Cloud announced that their strategic alliance is
advancing solutions for enterprise clients and seeing strong momentum across
industries in two critical and related areas: generative AI and
cybersecurity.
As
part of the announcement today, the two companies are increasing their
investments in services that support businesses through every stage of their
gen AI projects, including providing the expertise to determine optimal use
cases, piloting projects for strategic innovation, and deploying the
engineering prowess needed to scale the technology and secure the enterprise.
With cybersecurity as a core pillar of the partnership, Accenture and Google
Cloud are also deepening their security work as clients adapt to new risks
unique to gen AI, including securing model data, managing cyberattacks, and
delivering remediation services that minimize breach impact and enable faster
recovery.
As
a result of the Accenture and Google Cloud generative AI Center of
Excellence (CoE), which launched in December 2023, 45% of joint client
projects have moved from gen AI proof-of-concepts to production. With today's
announcement, the companies will further increase support for clients as they
use AI to optimize critical business functions, address complex industry needs
and protect against sophisticated cybersecurity threats.
"Accenture's
decade-long partnership with Google Cloud is helping our clients across
industries accelerate and scale their use of generative AI as a catalyst for
reinvention, to strengthen cybersecurity, and create long-term value faster,"
said Julie Sweet, chair and CEO, Accenture. "The strategic, industry, and
technical expertise of our joint gen AI Center of Excellence is enabling
clients to not only solve complex business challenges right now, but also
create a strong foundation for future innovation, resilience and growth."
"Accenture
and Google Cloud have already helped multiple Fortune 500 companies move from
experimentation with gen AI to production," said Thomas Kurian, CEO, Google
Cloud. "Through our expanded partnership today, we are rapidly accelerating gen
AI adoption by providing customers with the technical expertise, engineering
resources, and AI-optimized tools they need to scale and succeed."
Accelerating Enterprise Adoption of Gen AI
Through
the joint gen AI CoE, Accenture and Google Cloud have quickly delivered new gen
AI solutions, managed services, and more than 60 joint industry
accelerators. These accelerators are based on Accenture's hundreds of gen
AI use cases and help clients solve complex challenges across industries,
such as optimizing supply chains to improve product distribution, enhancing
retail experiences to increase purchase conversion rates, and automating
document processing to increase efficiency.
As
one of the largest financial institutions in Brazil, Banco BV called on
Accenture and Google Cloud to reinvent their customer experience with gen
AI.
Gabriel
Ferreira, CEO, Banco BV, said, "The GenCore project, developed by Banco BV,
Accenture, and Google Cloud, uses AI to create hyper-personalized interactions
with customers, making communication 80% faster and 100 times more
personalized. Fully anchored in AI and Large Language Models (LLMs) using
Google Cloud's VertexAI, this advancement reflects our commitment to innovation
and excellence in customer service."
Accenture
and Google Cloud have also provided clients with cloud infrastructure and AI
models to successfully build and scale multiple types of AI workloads. With
access to Google's latest tensor processing units (TPUs) and NVIDIA's graphics
processing units (GPUs), clients have been able to run their most demanding gen
AI applications, while models like Gemini 1.5 Flash have delivered
cost-effective performance completing high-volume, high-frequency tasks at
global scale.
To
achieve this, many clients have used Vertex AI as the unified platform
providing a single surface to train, test, and tune both Gemini and third-party
models, enabling clients to more efficiently bring gen AI applications to
production, and to monitor the models powering them for input skew and
drift.
For
example, Radisson Hotel Group, a global leading hotel chain with a
footprint in more than 95 countries, used Vertex AI and Gemini models to
optimize its advertising workflows. By training AI models on extensive datasets
stored in BigQuery, the company created personalized advertisements at scale,
boosting the productivity of their ad teams by more than
50% while increasing revenue from AI-powered campaigns by more
than 20%, enhancing the differential value they offer to the hotel owners.
Powering Security with Gen AI and Threat Intelligence
Accenture
and Google Cloud have also deepened their work to help clients transform
security operations, delivering solutions to hundreds of enterprise clients
over the past year to strengthen their security posture and reduce costs.
Accenture's managed extended detection
and response (MxDR) offering is integrated
with Google Security Operations, which features security-specific gen AI
platform capabilities from Google Cloud and gen AI operational
capabilities from Accenture. Additionally, the joint service is now
supplemented with frontline intelligence from Mandiant, combined with
Accenture's crisis management and consulting teams, enabling customers to
quickly identify and respond to advanced cyber threats.
As
enterprises navigate the complexity of gen AI, it is essential that they embed
strong cybersecurity practices at every level of their organizations for
ongoing business reinvention, using tools like MxDR to stay ahead of
sophisticated threats. For example, after a significant cyber breach, an
international retailer successfully improved its security posture and
strengthened its detection and response effectiveness by adopting the MxDR
solution.
Accenture's Investments to Deliver Google Cloud AI
Accenture
and Google Cloud are also investing in client services to support every stage
of a gen AI project, including capabilities to rapidly prototype, assess AI
readiness, and build the correct foundation for modernizing business
applications and customer experiences with gen AI. In the past 12 months,
Accenture has doubled its Google Cloud certifications to address the rising
demand for Google Cloud technology, and its experts have been accredited with
Google Cloud's new Gen AI Skills badge.
Accenture
has also increased the adoption of Google Cloud's gen AI into its platforms,
which has helped the company enhance its Google Cloud engineering
capabilities. For example, Accenture has integrated Gemini Code Assist
with its flagship AI based automation platform, GenWizard, enabling thousands
of Accenture software engineers to bring AI-driven software delivery to Google
customers. Gemini for Code Assist has had a significant impact-boosting
application development cycles with its AI-powered code recommendations and
providing a natural language chat interface for information retrieval, which
has improved the speed and quality of software projects that Accenture
engineers are delivering to Google customers.