In the rapidly evolving landscape of AI-driven content creation, Cortex Click emerges as a game-changer for developer marketing. VMblog recently sat down with Evan Boyle, Founder and CEO of Cortex Click, to discuss their newly launched AI-Powered Knowledge Transfer Platform. This innovative solution promises to transform how software companies approach developer education, documentation, and marketing content creation.

Boyle, a veteran in the developer tools industry, shares insights on how Cortex Click addresses the persistent challenges of producing high-quality technical content at scale. From leveraging multi-agent workflows to implementing real-time web research, this platform aims to set a new standard in AI-assisted writing for complex software products. In this exclusive interview, we explore the technology behind Cortex Click, its target audience, and how it stands out in an increasingly crowded market of AI writing tools.

VMblog:  First off, congratulations on launching Cortex Click‘s AI-Powered Knowledge Transfer Platform for Developer Marketing. Can you explain to our readers about the platform? What is it and what does it do?

Evan Boyle:  Cortex Click is an LLM-driven platform for creating high quality developer marketing content including blog posts, tutorials, documentation, copilots for product onboarding and much much more.

For software businesses, building a great product is half the battle, and the other half is marketing. I've spent my entire career working on developer tools, and I've learned first hand that communicating and writing about a product is one of the hardest challenges technical founders face. Content is on the mind of every technical founder, and they just can't produce it fast enough and a level of quality that meets (nay, exceeds!) the bar. And it's not just founders: even dedicated staff like marketers struggle with producing high quality technical writing that has impact.

VMblog:  We all know ChatGPT and the myriad of other GenAI platforms on the market. Is Cortex Click's platform just another ChatGPT? What is the difference and why does it matter?

Boyle:  In theory, LLMs are an exciting solution to the problem of marketing for complex products like software. But as most readers can probably attest, the LLM writing tools we have today just don't get the job done. They hallucinate, generate generic content that isn't personalized to your product, and lack the supporting infrastructure for iterative, collaborative work - which is what good writing is all about.

We believe that quality really matters in documentation, blogs, and marketing. To generate the highest quality content possible, we employ a three-pronged strategy: grounding in your knowledge base, real time-web research, and a multi-agent, adversarial LLM workflow.

VMblog:  Cortex Click claims that the platform they offer generates the highest quality content through multi-agent workflows, knowledge base grounding, and real-time web research. Unpack that for our readers. What do you mean by "multi-agent workflows, knowledge base grounding, and real-time web research?"

Boyle:  Great question. LLMs are statistical inference machines. This is commonly summarized as "garbage in, garbage out". To get the most out of LLMs, you can't rely on ChatGPT alone. You need to provide them with the most relevant and precise business context, and use multiple LLMs in concert:

1. Grounding in your Knowledge Base: Cortex Click searches across your existing developer docs, blog posts, code examples, and other marketing materials to ground content generation, add cross-links, and match brand voice. Further, we automate the process of ingesting your knowledge base, and keeping it up to date so your audience is guaranteed the freshest content.
2. Real-Time Web Research: To fill in any gaps, the workflow performs web research against popular search engines. This augments your knowledge base with access to additional code examples, industry trends, and other facts and statistics.
3. Multi-Agent, Adversarial Workflow: All of this context is fed into multiple frontier models from different providers that are used in concert. We leverage the strengths of different models to plan, research, draft, review, and correct the content ultimately leading to a better result than could be achieved with any one model.

Combining these methods together produces output that is an order of magnitude higher in quality than ChatGPT, or any other GenAI marketing product on the market today.

VMblog:  For whom is the Cortex Click platform best suited? Who is Cortex Click built for?

Boyle:  Anyone building a software product, developer tool, cloud platform, or enterprise software offering who is trying to spread their message to the world. Cortex Click is being deployed to developer education and marketing teams at fortune 500 companies where technical content writers and developer advocates use the tool to produce developer documentation, tutorials, and course materials. But we also have CEOs and engineers at early stage startups using our platform directly to develop their marketing strategy ahead of establishing a dedicated marketing team.

VMblog:  There is a great deal of skepticism in the AI content space. The content produced by many of the tools on the market today is subpar. Why should I feel different about Cortex Click?

Boyle:  We agree with the skepticism on the current state of the art. That is why we built Cortex Click. The market for LLM content generation tools is both oversaturated and nascent. We've tested most of the 100+ LLM-assisted writing tools on the market, and we're largely underwhelmed. At worst, these products are thin wrappers over ChatGPT, doomed to have their lunches eaten by Anthropic artifacts or other AI labs. At best, they are training their own models that underperform in comparison to state of the art foundation models by 25%+ on popular benchmarks.

We built Cortex Click to be the writing assistant that we always wanted. It's specifically designed to generate and iterate on personalized, high quality technical writing. The last thing the world needs is another platform for generating boring, generic, subpar content ("slop" in the parlance of our times). Cortex Click is built for the exact opposite purpose: to give founders, developers, marketers, and their teammates a customized, tunable platform where they can create their best writing.

We are a team of engineers who have lived the struggle of building and bringing complex technical products to market. We understand the problem deeply, and have designed the platform from the ground up to focus on the only thing that matters: quality.

VMblog:  Many organizations are trying to understand if and how AI plays a role in their various activities. What role can the Cortex Click platform play in these organizations and what benefits (time to value, etc.) can they expect?

Boyle:  For software companies, the question isn't whether LLMs are being used to generate marketing content, but whether it is happening in the open or in the shadows. With ChatGPT and Claude Pro subscriptions available for just $20 a month, you should assume that your marketing team is already using these tools day-to-day.

If we accept that LLMs are here to stay in developer marketing and that there is no going back, how do we move forward? How can we harness these tools safely, maximizing productivity and output quality while minimizing risks like customer dissatisfaction due to AI hallucinations?

One of the biggest challenges with using LLMs in go-to-market is making sure that content is consistent, follows brand guidelines, and is tailored to the use case. We've heard from our design partners that a lack of guardrails is the biggest concern with shadow LLM use and have designed a model that maximizes the benefits while still maintaining control.