Data is the new currency in today's digital economy. However, organizations face unprecedented challenges with exponential data growth, including performance bottlenecks, a lack of practical data visibility, and increasing cyber threats. Rubrik, Inc. and Pure Storage are partnering in bringing together primary storage, data security, and long-term retention with Rubrik Security Cloud, to arm global customers with a proven reference architecture to ensure uptime and a path forward in the face of growing cyber threats.

"As more and more organizations realize that cyber resilience is the most essential cybersecurity strategy, Pure Storage and Rubrik have come together to deliver the most complete cyber resilient hyper cloud solution," said Bipul Sinha, CEO, Chairman, and Co-Founder of Rubrik. "Having spent time with Charlie discussing cyber resilience, it became evident that our two companies had a tremendous opportunity to help our customers with data security and business continuity."

Cyber Resilience, Defense in Depth

By combining key elements of Rubrik Security Cloud and the Pure Storage Platform, enterprises can gain critical Cyber Resilience capabilities with a three-layered defense strategy, which includes:

• Rapid Recovery: ThePure Storage Platform uses immutable snapshots as the first layer of defense in a three-layered architecture, ensuring rapid recovery and near-zero Recovery Time Objective (RTO) during cyberattacks. With Auto-on SafeMode governance, these snapshots are stored in a secure enclave, accessible only to designated contacts authenticated through Pure Storage Support, providing unmatched performance, durability, and scalability for instant recovery. 

• Data Security: As a crucial second layer for data stored on the Pure Storage FlashArray, the Rubrik Security Cloud offers organizations a cyber resilience platform with compliant immutable and on-site backup via the Rubrik Secure Vault. Additional capabilities-Anomaly Detection, Threat Monitoring, Threat Hunting, Sensitive Data Monitoring, User Intelligence and Orchestrated Recovery-can further accelerate recovery and minimize downtime.

• Archival Location: The Pure Storage Platform supports the final layer of resilience, delivering massive scale-out and immutable, cost-effective storage designed for rapid recovery, even for data stored over extended periods. Both the performance-optimized FlashBlade//S and the economical at scale FlashBlade//E can be leveraged for the archival location, offering flexibility based on customer needs.
  

By 2025, the world is expected to generate 463 exabytes of data daily, making efficient data management and protection a critical priority. A Rubrik Zero Labs report found that 66% of IT and security leaders believe that data growth is outpacing their ability to secure data and mitigate risk.

"In the face of evolving and sophisticated cyber threats, enterprises need a multi-layered architecture to outpace and counteract bad actors. The combination of Pure Storage and Rubrik delivers a solution designed to strengthen defenses while continuously evolving and scaling. Together, we're committed to providing businesses with a robust, adaptive framework that drives true cyber resilience, helping them stay ahead in a complex cybersecurity landscape." - Charles Giancarlo, Chairman & CEO, Pure Storage