Object First, the creator of Ootbi (Out-of-the-Box-Immutability), the ransomware-proof backup storage appliance purpose-built for Veeam®, today announced the promotion of Kelly Wells to Chief Operating Officer. With a track record of helping organizations scale for rapid growth, Wells will drive operational excellence across Object First's business operations, sales and marketing operations, HR, IT, and customer success organizations.

"Kelly has been essential to the company's success since joining our team last year," said David Bennett, CEO at Object First. "Her vision and expertise will continue to drive operational improvements and strengthen partnerships, and I am delighted to see her step into this new role to create the best business foundation for our growth in the years to come."

With over 18 years in IT, Kelly spent the past year leading Object First's Global Operations Organization before stepping into her new role as Chief Operating Officer. Since joining the company in 2023, she has overseen all aspects of hardware manufacturing and distribution, from product procurement and configuration to ensuring reliable fulfillment through our distribution channels.

Before joining Object First, Wells served as Vice President of Customer Success and Enablement at Axcient, where she developed a cohesive customer success strategy that aligned objectives and metrics across the organization, enhancing client engagement and satisfaction. Prior to Axcient, she held several executive positions at Webroot that included leading customer development and global sales strategy, transforming complex challenges into streamlined processes. Earlier in her career, as a management consultant at Accenture, she delivered strategic project management solutions for high-profile clients, laying a strong foundation for her operational leadership.

"I am honored to step into this new role as Chief Operating Officer and lead our team in delivering the best business results," said Wells. "Driving operational excellence across all channels, from partners and customers to internal teams, is core to my mission. I look forward to continuing to improve and scale our success by delivering streamlined processes that ensure our solutions reach those who need them most."