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Rainforest QA 2025 Predictions: genAI, low code usher in a new era of E2E testing

vmblog-predictions-2025 

Industry executives and experts share their predictions for 2025.  Read them in this 17th annual VMblog.com series exclusive.

By Lauren Harold is the COO at Rainforest QA

For startups and teams of all sizes, E2E testing is both critical to maintaining product quality, and one of the most painful processes in CI/CD. Slowdowns in the QA process can hinder the ability for companies to ship fast and stay competitive. Rainforest QA's The State of Software Test Automation in the Age of AI report revealed how new tools and technologies like genAI and no-code are helping teams of all sizes improve operations as teams and product complexity scale. Here are predictions for how the evolution of QA will shape devops in the next year:

QA as we know it is over. The role of QA is changing as no-code and genAI tools grow in popularity. With more intuitive tooling, testing suites will more and more be managed by hybrid testing teams of product and developers, rather than dedicated specialists. Already around 80% of teams keep developers involved in managing their automated test suites. This is largely testament to how many developers continue to prioritize code quality regardless of where they sit in the org; new technologies will accelerate this trend. The role of the QA engineer will evolve into more of a strategy architect who focuses on coverage and metrics, rather than hands-on maintenance.

AI still won't fulfill its promise. Everyone is enthusiastic about implementing genAI into their testing workflows - 81% of teams already do. But, most teams using open-source testing frameworks still aren't seeing the clear productivity gains they hoped for, spending more time on test maintenance than those not using AI. There's no reason to step back from AI, but we need to manage expectations effectively and remain patient while the technology matures and implementations evolve. The AI revolution for testing in open source may indeed come, but it's not happening in 2025.

Open-source testing will peak: Teams relying on open source software spend more time creating and maintaining tests, and struggle to keep their test suites up to date. As I mentioned above, testing impacts nearly everyone - and so do the bottlenecks. The data do show that newer tooling like no-code can solve these painpoints, with no more digging around in test code.

42% of mid-sized teams (11-30 developers) using open-source spend more than 20 hours weekly on test creation and maintenance, compared to just 10% of teams using no-code tools. 75% of large teams (>50 developers) using open-source spend more than 20 hours weekly, versus 50% of no-code teams.

For a startup trying to stay ahead, these are hours and effort that simply can't be wasted. With startups struggling to maintain velocity using open source testing frameworks, even with the rise in genAI, we'll see a significant migration to integrated testing platforms that combine no-code simplicity with AI assistance.

Testing budgets will go down - but that's not a bad thing. The migration away from open source to more intuitive, automated no-code and genAI tools will shift how engineering leaders think about allocating resources. In-house QA can quickly get costly (salaries for experienced QA engineers start around 100K in the US). Alternatives like outsourcing may seem appealing, but are rife with service-quality and communication issues. They'll hire fewer QA engineers, and free up budget to finance other headcount that's more critical to helping their company stay competitive, like full stack, front-end, and security.

As we move into 2025, there's no doubt the rise of no-code tools and maturing AI capabilities will fundamentally reshape how teams approach testing. The focus will shift from building large teams that maintain complex test suites to strategic testing coverage. In turn, teams will be able to ship faster and maintain the quality they strive for. For teams of all sizes, the E2E testing evolution promises to remove one of the most persistent bottlenecks in modern software development.

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ABOUT THE AUTHOR

Lauren Harold 

Lauren Harold is the COO at Rainforest QA, the AI-accelerated, no-code platform for automated end-to-end testing. In her role, Lauren oversees all day to day operations, tapping into her deep expertise in building and scaling customer-oriented service organizations. Before joining Rainforest, Lauren held leadership positions at iContact, focused on driving client retention and satisfaction. Lauren is also a member of The Alliance of Women in Tech Leadership. Lauren holds a Bachelor's degree in Public Relations, Advertising, and Applied Communication from the University of North Carolina at Chapel Hill.

Published Wednesday, November 27, 2024 7:33 AM by David Marshall
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