Sensitive data exposure is a
top concern given the volume and types of data
consumed by generative AI (Gen AI). Inadequate sensitive data controls and
resulting data leakage can halt the use of innovative AI tools. DSPM helps
accelerate AI adoption by quickly and easily identifying data risks, which is
why
Rubrik, Inc. is announcing
Rubrik DSPM in RSC. Available in early 2025,
organizations can rapidly enable DSPM for increased data visibility and
sensitive data control across cloud, SaaS, and on-premises environments from
their existing Rubrik Security Cloud instance, without disruptive new data
scans.
"Gen AI can unlock innovation for organizations of all sizes and
industries, but it doesn't come without challenges. While many are eager to
deploy these tools, ensuring the right data is being inputted can be a
time-consuming task, ultimately slowing down implementation," said Mike
Tornincasa, Chief Business Officer at Rubrik. "Additionally, organizations
struggle to contain the risk of sensitive or critical data getting leaked
through Gen AI, especially as that data grows rapidly across fragmented environments.
Having Rubrik DSPM within Rubrik's comprehensive Cyber Resilience platform
reduces that complexity to help accelerate AI adoption, and secure data
wherever it lives."
Unlike standalone DSPM solutions that require a lengthy,
months-long deployment process, Rubrik DSPM allows existing Rubrik customers to
simply activate DSPM capabilities within their current Rubrik environment. This
activation empowers organizations to proactively reduce data risks across
fragmented cloud, SaaS, and on-premises environments, to accelerate secure AI
adoption and ensure their sensitive data remains protected.
Key Benefits of DSPM in Rubrik Security Cloud:
- Gain control and
visibility of data: Automatically find and classify sensitive data across cloud,
SaaS, and on-premises environments, and put security controls in place to
reduce the risk of sensitive data exposure.
- Safely and confidently
enable Gen AI use cases:Identify and remediate excessive permissions to
reduce risk of sensitive data exposure through Gen AI tools to unauthorized
users
- Identify and correct
data classification: Identify and remediate missing or inaccurate data sensitivity
labels to help prevent unauthorized user access to sensitive data.
- Drive immediate value:Leverage existing
and trusted Rubrik Security Cloud infrastructure for DSPM to reduce deployment
time, creation of multiple snapshots of your data for disconnected tools,
disruptive scans on live systems, and the need for additional security audits
from a separate tool.
Rubrik DSPM in Rubrik Security Cloud will be generally available in
early 2025.