Botify unveiled its new mission for driving sustained growth in the expanded search landscape, introducing agentic AI automation to power the evolving demands of AI-powered search. After a decade of leading traditional organic search optimization, the company's agentic workflows signal its next evolution in helping brands and marketers remain visible online-by consumers and, now, AI agents and AI bots.

For the first time since 2015, Google's global market share dropped below 90%, signaling a significant change in consumer behavior. While Google remains the dominant player in organic search, emerging AI-powered platforms have become catalysts for the transformation from traditional to hyper-personalized, conversational search, delivering better consumer experiences and increasing bot traffic to websites.

Currently, 62% of marketing leaders are actively diversifying or adjusting their search strategies to address the new search landscape-a necessary diversification to expand the impact of the work brands and marketers already do to reach consumers organically across Google, Bing, and all AI-powered platforms like ChatGPT and Perplexity AI. Across the broader business landscape, agentic AI is gaining traction as a driver of automation and efficiency, with 82% of companies planning to integrate AI agents into their workflow in the next 1-3 years.

"AI agents and AI bots are reshaping the future of search and how consumers find brands. Tomorrow's search teams will be hybrid, with humans and agents working together, and we're proud to meet this shift with our AI-powered solutions," said Adrien Menard, co-founder and CEO at Botify. "Our vision hasn't changed: we're still laser-focused on giving every brand the power to be found. However, our mission has grown: we aim to empower every business to drive sustained growth with the leading agentic AI solution for online visibility."

Botify's agentic automation approach includes the launch of new and enhanced solutions designed to give brands the power to be found everywhere-by people, bots, and agents-including:

• Agentic workflows that automate content optimization and capture search traffic without increasing workloads, allowing teams to focus on more strategic initiatives.
• Fully automated indexation across all search platforms to ensure brand offerings are accurately represented in real-time in AI-powered search results, answer engines, and agent responses.
• Expanded automation capabilities to enhance the visibility of brands' most valuable web pages across traditional and AI-powered search engines, including smart content enrichment, internal link generation, scalable testing and deployment of optimizations, and rendering for bots.
• New commercial offerings designed to rapidly accelerate online visibility for brands of all sizes, including a tailored approach for mid-sized websites, through a combination of technology and managed services.

These innovations and offerings give brands a competitive edge by strengthening their presence in AI-driven search, dramatically reducing the time spent on repetitive, manual tasks, and freeing teams to focus on high-impact initiatives that promote profitability and sustained growth.