Bitdefender announced the launch of new
Family Plans
for several of its consumer security product lines. The new plans offer
the industry's first option for personalizing and centrally managing
security, identity protection, and privacy solution based on a family
member's unique role and digital life protection needs. This innovation
addresses the need for personalized security across multiple devices as
cybercrime and online fraud increase globally.
Online scams and fraud continue to escalate at an alarming rate. According to The Global State of Scams Report 2024,
financial losses due to scams have surpassed an astounding one trillion
US dollars. Additionally, in the Bitdefender 2024 Cybersecurity
Assessment Report, nearly a quarter of the 7,000+ respondents (24.3%)
surveyed said they suffered at least one security event over the last 12
months.
Bitdefender Family Plans set a new benchmark for family-centric security
that moves well beyond simple plan-sharing models to more personalized
and collaborative security management for up to five family members.
Using an intuitive and easy to navigate dashboard, family members are
assigned specific roles based on age, types of devices used, types of
security and privacy solutions needed, content permissions and more. For
example, parents can monitor and control web content and screen time
for children and teens, while adult family members maintain full privacy
and control over their own accounts and devices.
Through the dashboard, a Family Manager oversees all Bitdefender
security settings and permissions, product updates, device tracking,
billing, and the management of other family members no matter their
location. An option for a Secondary Manager role allows for shared
security administration, adding flexibility and greater ease of use.
Bitdefender Family Plans define four distinct user roles, each designed to balance security, privacy, and autonomy:
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Family Manager: Holds an individual Bitdefender account
with full control over product subscriptions, family security settings,
and management responsibilities.
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Adult Members: Have their own accounts and control privacy over
online content, personal banking/financial information, and
applications. Adults can be assigned as Secondary Managers to assist
with family security oversight.
-
Teenagers: Benefit from the same security features as adult
members, enjoying a degree of autonomy while remaining under the
supportive guidance of the Family Manager.
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Children: Have secure, supervised profiles that help
ensure a safe online experience under the full control of the Family
Manager and Secondary Managers. Their activities, including online
content, screen time, and application usage, are carefully monitored to
maintain a protected digital environment.
"With cybercrime on the rise, each member in a household introduces
potential security risks, making comprehensive protection for families
more critical than ever," said Ciprian Istrate, senior vice president of
operations, Consumer Solutions Group at Bitdefender. "Bitdefender's new
Family Plans are a game-changer, providing maximum protection, seamless
management, and a balanced approach to security that safeguards
families without infringing on personal privacy. We are empowering
families with an easy-to-use yet powerful security solution that adapts
to their unique needs."
Availability
Bitdefender new Family Plans are available now as part of Total Security, Premium Security, and Ultimate Security product lines.