JumpCloud Inc. has released the findings of its first report for managed service
providers (MSPs). The 2025 MSP
Performance Report shows the key
traits of high-growth MSPs versus moderate-growth and stable MSPs. MSPs can use
this data to boost their revenue growth and gain operational benefits. Drawing
on insights from MSPs in the U.S. and the U.K., the report highlights the
following approaches:
- Most MSPs are growing, but significant
booms are rare: The vast
majority of MSPs experienced revenue growth, with 89% reporting an
increase in 2024 and none reporting a decrease. Yet, only 22% achieved
high growth, defined as a revenue increase of over 20%.
- High-growth MSPs boldly adopt new technologies and
changes: High-growth
MSPs share a clear pattern: they adopt new technologies, take risks, and
adapt to change easily.
- Embracing technological variety is essential for MSP
growth: High-growth
MSPs embrace the wider tech landscape. They focus on SaaS applications,
productivity suites like Microsoft 365 and Google Workspace, and a mix of
device operating systems.
- Fast-growing MSPs are already actively using artificial
intelligence (AI): Seventy-five percent of high-growth MSPs use AI in their internal
processes and client services. This shows that adopting AI is key to their
success.
- Unmanaged complexity is a major barrier to MSP growth: Effectively managing complexity is
identified as the primary factor influencing MSP growth. Many growing MSPs
are finding ways to reduce complexity. They implement strong security
policies, use automation, and adopt dedicated SaaS management solutions.
- Growth in MSPs leads to benefits
beyond increased revenue: High-growth MSPs enjoy more than just revenue boosts.
They also find it easier to hire and keep staff. Their sales and marketing
efforts are more effective. Plus, they see better security results.
"We understand that in the fast-paced world
of managed services, clarity is key," said Antoine Jebara, co-founder and
general manager of MSP business, JumpCloud. "This report cuts through the
noise, offering practical, data-backed insights that MSPs can immediately
leverage to enhance their service delivery, optimize their operations, and
ultimately drive better outcomes for their clients."
For the full report, download the
"2025 MSP Performance Report" here.