Opens in a new tab
vmblog logo 2024 wht (updated)

ControlUp Records Double-Digit Year-Over-Year Growth and Fuels Innovation with Strategic Acquisition and New Offerings

Share: 

David Marshall | Published: January 13, 2025

ControlUp, at
the forefront of Digital Employee Experience (DEX) management, announced
record results for 2024. The company achieved continued top-tier year-over-year
growth with double-digit annual recurring revenue
(ARR), driven by an impressive 629% increase in pipeline year-over-year with an
80% increase in pipeline contributions from channel partners globally, and
accelerated innovation. ControlUp also experienced a dramatic increase of 30%
expansion in ARR for 2024. Of the net new ARR, 38% came from the newly formed
ControlUp ONE platform license, which allows organizations to deploy ControlUp
solutions across their entire physical and virtual environments and includes
the highly differentiated Secure DX solution.

“DEX is truly a massive opportunity and this
year we have been focused on effectively building the global ControlUp
organization to capitalize on it. We are already seeing the fruits of our
labor,” said Jed Ayres, CEO, ControlUp. “On top of our stellar execution across
all regions and our consistent institution of operational efficiencies,
attracting top talent and partners, we are leading the industry with DEX
innovations that are at the forefront of the changing dynamics of end-user
computing.”

New Product Packaging and the Creation of
ControlUp LABS

Today,
ControlUp also announces the launch of two new licenses based on customer
demand and market trends.

  1. The
    ControlUp ONE platform
    – a newly formalized name for the
    complete ControlUp offering, provides customers with end-to-end DEX
    capabilities with a simplified adoption path.
  2. A
    new Cloud PC Bundle
    – a packaged license specifically
    designed for those organizations looking to deploy DEX to Microsoft or Amazon
    Cloud PCs, in addition to the employee’s primary device.

“The changing landscape of end-user computing
is here to stay for at least the next three years,” added Ayres. “Customers are
in a constant state of migration, and the ControlUp ONE platform provides the
ability to monitor, manage, and remediate issues across their entire estate
future proofing any investment. ControlUp is giving organizations the
confidence and freedom they need to deploy their endpoint device of choice-
whether Windows 11, MacOS, ChromeOS, VDI, or Cloud PCs-and adapt easily to
changes in the vendors or deployment methods they use.”

ControlUp has also formally created an
innovation subsidiary, ControlUp LABS, headed up by co-founder Asaf Ganot. This
new division is complemented by the acquisition of Israeli-based Takoto and its
engineering team who will focus on enhancing existing automation capabilities
and delivering new capabilities to the customer base.

“This acquisition marks a pivotal moment for
our company,” said Asaf Ganot, Executive Chairman, Co-founder, ControlUp. “By
incorporating Takoto’s cutting-edge technology into our offerings, we are not
only expanding our capabilities but also reinforcing our commitment to
delivering innovative solutions that meet the evolving needs of our customers.”

Significant Growth in Key Indicators

ControlUp’s 2024 growth can be measured by
significant increases in key performance indicators, including:

  •  Q4 2024 marked
    the largest quarter in ControlUp’s 10+ year history, while Q2 ranked as
    the largest Q2 to date and fourth largest quarter ever.
  • The ControlUp Community reached more
    than 2,400 members, with over 95,000 message exchanges.
  • Sales pipeline increased 629%
    year-over-year and from channel partners increased by 80%.
  • Total business transacted through the
    channel increased from 58% to 68%.
  • 38% of net new ARR came from the
    ControlUp ONE platform license which was sold to 31 customers covering
    338K devices.
  • Expansion from existing customers was up
    30%.
  • In Q4, ControlUp closed the largest deal
    in the history of the company at $4.5M TCV.

Major 2024 Milestone Achievements

Contributing to these record growth metrics
are new milestone achievements. During 2024, ControlUp…

Product Developments

  • Released Secure DX
    to provide autonomous vulnerability detection and remediation, improving
    the security posture of endpoint devices-that boosts both compliance and
    productivity.
  • Released Windows 11
    readiness assessment tool
    that delivers
    immediate assessment and insights into an organization’s Windows 11
    readiness across an endpoint estate.
  • Enhanced Edge DX with advanced
    employee dashboards and scoring
    , improved
    employee sentiment metrics and a GenAI-powered
    chatbot.    
  • Enhanced support for Windows
    365
    to quickly identify and resolve
    end-to-end performance issues on Cloud PCs.
  • Released new support for
    ChromeOS
    in both its virtual desktop and
    physical endpoint offerings, allowing ChromeOS visibility when being used
    either as the primary workspace or as a client to access VDI and DaaS.

Partner Developments

  • Elevated the ControlUp Drive DX
    global channel partner program with new
    training, marketing and sales resources to empower partners to build
    thriving DEX businesses.
  • Expanded a go-to-market partnership with
    Nerdio to accelerate Microsoft Azure virtual
    desktop adoption.
  • Announced a new North American
    distribution relationship with Ingram Micro.

Organizational Developments

  • Named Mark Schwartz Chief
    Operating Officer to oversee the
    company’s global operations and drive strategic growth.
  • Added Guy Weintraub as
    Vice President of Product, an experienced
    product executive who has held security product leadership positions at
    NetApp, F5, Radware, Imperva and Microsoft.
  • Accelerated its
    international expansion, adding Ben Lancaster
    as Vice President, International Sales and Simon Townsend as SVP of
    Marketing and Office of the CTO.
  • The company hired 115 new employees in
    2024 and has 20 open positions going into 2025.

Recognition and Accolades

  • ControlUp was recognized as a leader in
    the first-ever 2024 Gartner Magic
    Quadrant for Digital Employee Experience Management Tools.
  • Recognized as the most used DEX solution
    in the annual ?DaaS Like a Pro’
    report.
  • Earned a 5-star rating
    in the 2024 CRN Partner
    Program Guide.
  • Recognized as a CRN 2024 Tech Innovator
    Finalist in the Endpoint Security category.
  • ControlUp CEO, Jed Ayres, was named to
    the CRN 2024 Top 100 Executive list.
  • Named to the Inc. 5000 list of fastest
    growing private companies.

 Experience the simplicity and
innovation of the ControlUp Platform-start monitoring, troubleshooting, and
optimizing your endpoints today with a free 21-day trial. To
learn more about joining the growing ControlUp team, visit ControlUp careers.