Guinness World
Records (GWR), the global authority on record-breaking achievements, has chosen
to continue its partnership with Ensono to manage the migration of its business
critical IT architecture to an Amazon Web Services (AWS) platform from its
current managed cloud services. The project ensures the company’s IT system can
manage the ongoing transformation of its business from publishing to a digital
media agency, which requires a more scalable and agile platform.
Traditionally known for publication of its eponymous book, Guinness World
Records, today GWR works with leading global brands and businesses to create
bespoke record-breaking campaigns. GWR is now a digital-media brand agency with
a wide range of products and services and a key presence across digital,
events, television and business solutions. This fundamental change in the
make-up of the company meant the existing IT infrastructure was not suited to
the new demands, which necessitated a move to managed public cloud. GWR’s
digital media and online record-processing services now attract 50,000
applications a year. A surge in high-quality record-breaking video uploads,
combined with an increase in partnerships were key drivers in the move to the
cloud.
Rob Howe, IT Director, Guinness World Records, said: “We have worked with
Ensono for the past 16 years, and their proven expertise in managed public
cloud is exactly what we need going forward. The next phase of our journey is
to become an innovative, cloud-first company with accessible and engaging
record-breaking achievements at the heart of what we do, and our IT system must
cater for this. Ensono’s understanding of our business demonstrated what was
possible with Amazon Web Services and prepares us for the next stage in our
evolution.”
This will be GWR’s first move to a public cloud environment, with the migration
of mission critical applications, including its capacity to store and manage 4k
video downloads, 50,000 applications, 47,000 record enquiries from 178
countries and 6,000 records approved annually. For the business’ continued
growth, it is vital that its IT system remains flexible and adapts to the
changing market. AWS was the best solution for this and catered to GWR’s demand
for scalability.
Howe added: “We have a long-standing partnership with Ensono and the team
has been a trusted advisor over the last decade and the ideal partner to help
us on our transformation journey. The industry knowledge, AWS accreditations
and courage to find new solutions to old problems from the Ensono team were
crucial in why we chose to continue the partnership. They have taken on the
evolution of our business and devised a solution that caters for us not just
today, but prepares us for the future as well.”
Paul Morris, Europe managing director, Ensono, said: “To be able to
maintain this long-established and trusted relationship with GWR is a pleasure
and we are excited to continue working with such an iconic and dynamic company.
After a positive and successful partnership, we are glad GWR has put its trust
in us and we will continue to provide them with strong business support through
the next phase of the company’s evolution.”
For more information about Inframon, an Ensono company, please visit https://www.ensono.com/uk.
