Hewlett Packard Enterprise announced new capabilities to help retail customers
improve customer experiences and operational efficiency with
connectivity and high-performance edge computing required to modernize
retail environments.
At NRF 2025: Retail’s Big Show,
HPE Aruba Networking is showcasing its retail-ready networking
portfolio and demonstrating how reliable and secure connectivity is a
critical component of retail modernization from the back office and
warehouse, to the front of the store and curbside.
HPE is exhibiting its new solutions for quick, secure deployment in
retail environments to improve performance for real-time applications
and workloads at the edge. The expanded portfolio includes:
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New HPE Aruba Networking 100 Series Cellular Bridge for
easy-to-deploy primary or backup WAN access to provide connectivity when
fiber or broadband WAN circuits are unavailable or experience failure.
The Cellular Bridge provides customers with better resiliency for
mission critical services such as credit card processing, leveraging
radio access rather than fiber access. It can also be used for quick
deployment of new or temporary locations, like kiosks or pop-up
locations, when delays or costs of cabling a broadband WAN connection
are not justifiable. -
HPE Aruba Networking CX 8325H, a new store-friendly, half-width
18-port switch that fits into compact spaces, with lower power and
cooling requirements, and connects with the HPE ProLiant DL145 Gen11
server for edge computing. - HPE Aruba Networking 750 Series wireless access points to secure, process, and deliver IoT data in real-time to power AI retail applications.
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New HPE Aruba Networking Central AI Insights that optimize retail
curbside operations by increasing performance of Wi-Fi networks when
deployed outdoors and can also detect unusual IoT behavior that
indicates a potential security breach.
As retailers focus on customer experience that spans in-store and online
transactions, it becomes more critical that passerby traffic does not
interfere with customer transactions. HPE Aruba Networking Central AI
Insights detects any negative impact on the customer experience and can
automatically adjust transmit settings to remedy poor performance.
For the retail industry, IoT devices are often the most vulnerable point
of entry for hackers. To protect against breaches and malware, HPE
Aruba Networking access points are designed to provide a secure
connectivity platform for the increase in IoT devices at the network
edge, such as cameras, shelf labels, RFID labels, energy sensors and
motion detectors. To protect against security compromises due to IoT
devices, HPE Aruba Networking Central AI Insights is also able to detect
anomalies in IoT uploads and downloads which may be indicative of a
breach.
“Retailers facing challenges in warehousing, inventory control, and
omnichannel fulfilment need comprehensive and secure connectivity to
enable digital modernization and enhance customer experiences,” said
Stuart Strickland, wireless chief technology officer, HPE Aruba
Networking. “HPE’s networking solutions bring real-time IoT data
processing and AI inferencing closer to the source of data generation to
fuel omnichannel shopping strategies that increase revenue.”
Like many industries, retail also suffers from IT resource constraints.
Organizations with geographically distributed retail locations such as
stores, warehouses, and back offices require management of an
increasingly complex network to decrease the number and duration of IT
visits. The new solutions announced today enable easier remote
management across on-premises, cloud, and edge compute resources by
expanding HPE Aruba Networking’s private 5G and Wi-Fi wireless
solutions, integrating with HPE GreenLake Cloud as well as HPE’s edge compute portfolio, including the recently announced HPE ProLiant DL145 Gen11 server.
Expanded IoT Operations Dashboard and IoT Partner Portal
HPE is also expanding its HPE Aruba Networking Central IoT Operations
dashboard, which allows retailers to take advantage of pre-built
third-party applications from HPE retail partners to enhance
capabilities of the access points and improve visibility into IoT
applications at the edge.
At NRF, HPE is also showcasing new and existing partners
and their extensive ecosystem of business solutions – delivered via
HPE’s IoT partner portal – helping build a wide range of retail
applications such as real-time video for fraud detection, inventory
management and promotion, location analytics, and pricing optimization.
HPE boasts one of the largest IoT partner ecosystems for retail, with
several joining HPE at NRF including:
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Hanshow has developed highly interactive electronic shelf labels
(ESL) to facilitate store management, ESLs enhance the consumer shopping
experience. -
Simbe is recognized for its IoT platform featuring the world’s
first autonomous item-scanning robot-to track product location, stock
levels, and pricing accuracy. - SOLUM offers digital shelf labels, electronic signage, and smart facility solutions.
- VusionGroup provides solutions for computer vision AI, IoT asset management, electronic shelf labels, and digital displays.
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Zebra Technologies delivers hardware, software, and services to
support omnichannel retailing including wearable devices, RFID scanners,
barcode printers, environmental sensors, and intelligent cabinets.
