Industry executives and experts share their predictions for 2022. Read them in this 14th annual VMblog.com series exclusive.
Insight on Data Gravity Solutions
By Kirby Wadsworth, CMO of ionir
One of the biggest challenges DevOps engineers will continue to face is data gravity – the pull of the accumulating data black-hole and resulting lack of data mobility. This slow delivery of data is expected to double annually from now until 2024. Data gravity thwarts data movement, and our ability to keep up with dynamic customer demands, deploy applications seamlessly and produce efficient CI/CD pipelines.
Moving data is costly and wastes valuable time. Unlike transporting apps, in cloud environments transporting data takes hours or days, and can create massive egress charges. Data gravity threatens the entire value proposition of elasticity. It’s harder to move the data required by applications than it is to move the actual applications.
In 2022, IT professionals will need to implement innovative data services solutions to combat data gravity and the disruption of DevOps pipelines. This is the final piece needed to achieve freedom from data gravity and see gains in reduced complexity, cost and management.
I predict we’ll see a collective move to advanced container native storage that can eliminate data gravity by enabling instant movement of data to and from any cluster anywhere and providing instant access to any point in time. These solutions can offer data the freedom to move as fast and easily as applications.
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ABOUT THE AUTHOR
Kirby has more than two decades of marketing leadership in both publicly traded large enterprises and emerging startups. As a founder and early venture executive with several successful exits, Kirby helped pioneer the cloud storage, continuous data protection, and file virtualization industries. Prior to ionir, Kirby served as CMO at Illusive, Bayshore, Mendix, Limelight Networks, and as Vice President of Global Marketing at F5 Networks. Kirby earned an MBA from the Kellogg School at Northwestern University, and a BS in Information Technology at Northeastern University.
