LastPass announced significant enhancements to its
Partner Program, designed to make it easier than ever for partners to sell and support LastPass
solutions.
These updates simplify
processes, provide more robust tools, and deliver clear benefits,
enabling Managed Service Providers (MSPs), Resellers, Distributors,
Technology Alliance Partners, and Cloud Marketplaces to achieve
sustainable growth, unlock additional revenue opportunities, and build
stronger, long-lasting customer relationships.
Highlights include:
- Improved MSP Admin Experience:Enhanced
reporting capabilities help streamline invoices, supports prorated
billing, and enables MSPs to generate executive summary reports,
showcasing product adoption, security scores, and return on investment
(ROI) to client stakeholders. - Centralized Partner Portal:
A one-stop hub for training, support, marketing resources, case
management, benefit tracking, and attainment. The Portal improves
partner enablement by offering easy access to essential tools and
resources. - Optimized Partner Pillars: Clear and
enforceable benefits, standardized discounts at deal registration, and
seamless integration with the new Partner Portal ensure a consistent and
transparent experience for partners across all tiers.
These
enhancements reflect a commitment to driving growth, delivering product
innovations, and providing strong support to the partner community. Led
by channel veteran Jessica Couto, the LastPass Partner Program has seen
remarkable growth, with the LastPass Partner Team growing by over 260%
globally.
“We understand that partners need straightforward and
affordable solutions to help their customers enhance security and
efficiency in password management,” said Couto, Vice President of Global
Channel & Alliances at LastPass. “Our enhanced Partner Program is
designed to remove complexities, making it simple for partners to
deliver impactful solutions that address real points. By providing
high-margin opportunities, streamlined tools, and dedicated support, we
are enabling partners to grow their businesses while delivering the
trusted security their customers expect.”
The LastPass Partner
Program empowers partners worldwide to deliver secure, seamless, and
efficient password and identity management to their customers. The
Program helps partners of all sizes and technical requirements to grow
and generate revenue with an easy-to-adopt security and collaboration
solution.
“Our partners want to offer their customers
comprehensive password management that easily and reliably enhances
their security, allows security teams to focus on other time intensive
security tasks, and is convenient enough for end users that their
day-to-day work isn’t interrupted by password logins,” said Sarah Geary,
Chief Commercial Officer at Distology. “LastPass features such as the
admin console streamline the management of hundreds of client users
across thousands of customer accounts. It easily integrates with
customers’ environments, seamlessly enhancing their daily productivity –
providing channel partners with the perfect product to add to their
security portfolio.”https://www.lastpass.com/-/media/ff37a072c5e54474ba4edadb0309f5fb
The MSP Opportunity with Small and Mid-Sized Businesses
The
launch of this enhanced Partner Program comes at a time when the demand
for managed security services is on the rise. According to a January
2025
study
conducted by analyst firm
Enterprise Strategy Group (ESG), 77% of small businesses plan to
increase their use of managed service providers over the next 12-24
months, with 59% specifically seeking third-party providers for cloud
security.
“Small and mid-sized businesses are grappling with
increasingly complex password and access management challenges, and MSPs
supporting them are focusing on solutions that balance security with
convenience and collaboration,” said Todd Thiemann, Senior Analyst at
ESG. “LastPass addresses this need with its new centralized MSP admin
console and comprehensive go-to-market program that boosts business
security and efficiency while driving growth for MSP partners.”
