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Liquidware Celebrates Exceptional Growth and Innovation in 2024

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David Marshall | Published: January 9, 2025

Liquidware, a leading provider of digital workspace management
solutions that go beyond Digital Employee Experience (DEX), announced a
year of remarkable achievements, innovation, and growth. In 2024, Liquidware
experienced 39% year-over-year (YoY) growth in total bookings, fueled by the
company’s unwavering focus on delivering cutting-edge solutions and exceptional
customer value. Notably, new subscription bookings experienced hyper growth,
underscoring Liquidware’s successful transition to a subscription-based
licensing model.

Key Highlights of 2024:

  1. Microsoft Integration of FlexApp with Azure Virtual
    Desktop App attach

    Microsoft integrated
    Liquidware’s FlexApp technology into Azure Virtual Desktop (AVD) App
    attach, enhancing the application delivery capabilities of AVD. This
    integration enables IT teams to efficiently deliver applications to users
    from within the Microsoft Azure Control Plane.
  2. Citrix Integration of FlexApp with Citrix Web Studio
    Citrix integrated FlexApp with
    Citrix Web Studio, empowering administrators to deploy FlexApps directly
    from the Citrix management control plane to both Citrix Virtual Apps and
    Desktops (CVAD) and Citrix DaaS workspaces. This integration streamlines
    application delivery and further reinforces FlexApp’s position as a
    leading solution for modern digital workspaces.
  3. FlexApp’s Record-Breaking Growth
    FlexApp emerged as the
    fastest-growing product in Liquidware’s portfolio, achieving a remarkable
    221% YoY growth in bookings. This performance highlights the product’s
    critical role in helping organizations modernize their application
    delivery strategies.
  4. Major FlexApp Release: Transitioning and Modernizing
    App Delivery

    Liquidware introduced a
    significant FlexApp update in 2024, enabling the conversion of Microsoft
    App-V and Omnissa App Volumes packages to FlexApp containers. This release
    helps customers transition seamlessly from legacy platforms while
    modernizing application delivery for a future-ready workspace.
  5. Accelerated Shift to Subscription Revenue Model
    Over 85% of Liquidware’s
    revenue is now Annual Recurring Revenue (ARR), reflecting the company’s
    strategic focus on subscription services. This transition yielded
    record-breaking results, including 104% YoY growth in new subscription
    bookings, providing Liquidware with a stable and predictable revenue
    stream while fostering deeper, more strategic relationships with customers
    and partners.
  6. Named to Gartner’s First-Ever Magic Quadrant for DEX
    Liquidware was named to
    Gartner’s inaugural Magic Quadrant for Digital Employee Experience (DEX).
    This recognition underscores the innovation behind solutions like
    Stratusphere UX, which empowers organizations with end-to-end visibility
    into user experience metrics, and CommandCTRL, which provides real-time
    monitoring and swift remediation to optimize DEX for modern workforces.
  7. ISO Certifications for Information Security and Privacy
    Liquidware earned ISO/IEC 27017
    and ISO/IEC 27018 certifications in 2024, underscoring its commitment to
    maintaining the highest standards of security and privacy for cloud
    services and customer data.
  8. Enterprise Customer Focus and Unwavering Support
    Liquidware continued to
    prioritize enterprise clients, delivering tailored solutions to meet their
    unique needs. The company’s exceptional support team earned 100% customer
    satisfaction scores throughout the year, reflecting Liquidware’s
    dedication to helping customers succeed.

A Transformational Year
“2024
was a landmark year for Liquidware,” said Chris Akerberg, President and COO of
Liquidware. “The extraordinary 39% growth in total bookings, along with the
104% increase in new subscription bookings and the 221% growth in FlexApp
bookings, reflects our team’s dedication to driving innovation and delivering
unparalleled value to our customers. These achievements, coupled with key
integrations by Microsoft and Citrix and recognition in Gartner’s Magic
Quadrant for DEX, position us for even greater success in 2025.”

Looking Ahead to 2025
As
Liquidware enters 2025, it remains steadfast in its mission to advance digital
workspace management solutions, enhance customer success, and lead the market
with innovative offerings.