There’s a new way for businesses to test their UX with generative AI. Enter WEVO Pulse. To learn more about its implications for UX design teams, and the role of AI in this field, VMblog spoke with Nitzan Shaer, CEO and co-founder of WEVO.
VMblog: Can you elaborate on how WEVO Pulse leverages generative AI to provide instant user insights? What sets it apart from existing tools in the UX research market?
Nitzan Shaer: WEVO Pulse is the first AI-based UX tool which combines generative AI and data from WEVO’s over 1 million user research participants to create instant, detailed insight about user needs and sentiment. Pulse is truly the first of its kind, revolutionizing how product, design and marketing teams look at UX research.
Teams can now evaluate experiences they couldn’t afford or didn’t have the time to assess in the past. By leveraging the power of generative AI alongside user research data Pulse is able to deliver insights 100 times faster than traditional user research methods. This allows teams to get valuable insights every step of the way and ensures users reach the right target audience while minimizing AI bias. These insights are increasingly important in a digital landscape driven by generative AI, where UX teams must account for AI hallucinations that degrade the overall user experience. With Pulse, teams can design with confidence.
VMblog: How does WEVO Pulse benefit product, marketing, and design teams in terms of delivering faster insights and accelerating business growth?
Shaer: WEVO Pulse can benefit product, marketing, and design teams by providing faster insights and contributing to business growth overall. Pulse is designed to provide directional insights to product, marketing and design teams in order to vet digital experiences for potential audiences in the millions and more.
Pulse benefits organizations by empowering them to “take a pulse” of user experiences and glean valuable, actionable insights early allowing product, marketing and design teams to move quicker with more confidence. Teams that previously did not have the bandwidth or budget can benefit greatly from Pulse and ensure their user experiences are targeting their desired audiences while steering clear of biases. While WEVO Pulse is not intended to replace traditional user research (such as WEVO Pro), it is intended to complement it. It was designed to help users work through projects in an iterative manner before spending time and resources on full user experience testing.
VMblog: You mentioned that WEVO Pulse is designed to complement traditional user research rather than replace it. Could you explain how organizations should strategically integrate WEVO Pulse into their UX research processes?
Shaer: WEVO Pulse should be the first line of defense for product, marketing and design teams. Integrating WEVO Pulse strategically into an organization’s UX research processes involves recognizing its strengths and using it to complement traditional user research methods. When thinking about a future campaign or product, teams should turn to Pulse to quickly test ideas, designs and user engagement for a deeper understanding of how it will resonate with their target audience.
First, think of your research goals and objectives: What are you looking to gain from this UX testing? Then, implement WEVO Pulse to help assess and provide feedback on landing pages, website designs and marketing campaigns to quickly identify potential issues or areas for improvement. This will help teams be more agile in their planning stages. When ready, and for larger projects, traditional testing tools such as WEVO Pro should be used after “taking a pulse” and implementing the feedback and insights. This will allow teams to develop and launch campaigns with confidence like never before.
VMblog: You mentioned that Pulse enables users to specify the exact audience or personas they are targeting, thus ensuring the insights are tailored to their audience. How important would you say audience customization is in obtaining valuable insights?
Shaer: Audience customization is a key factor in ensuring that insights obtained from user research are valuable and actionable, especially in the context of WEVO Pulse. Pulse helps you make data-driven decisions that are directly aligned with your target audience’s preferences and needs, ultimately contributing to the success of your digital assets and designs. With WEVO Pulse, users are able to edit their target audiences which ensures they are running a more accurate test that is geared toward their target audience versus general population, ultimately providing more relevant and useful feedback.
VMblog: The announcement mentions interactive engagement and custom questions. Could you provide some insight into the flexibility and capabilities that users have when asking research questions within WEVO Pulse?
Shaer: WEVO Pulse allows users to ask interactive and custom questions, giving them engagement like never before. WEVO Pulse offers users considerable flexibility and capabilities when it comes to asking research questions. This versatility allows users to tailor their inquiries to their specific research needs, whether it’s about user preferences, usability, design elements, or other aspects of the digital asset. These capabilities empower users to gather in-depth insights that inform their decision-making processes effectively.
VMblog: Generative AI is highlighted as a transformative force in design and content creation. How do you envision AI’s role in shaping the future of UX design, and how does WEVO fit into this evolving landscape?
Shaer: While AI’s impact on our daily lives is all but inevitable, we can expect to see the biggest impact when it comes to marketing and UX design. The role it will play in shaping the future of UX design is poised to be highly influential. I envision AI as a transformative force in the future of UX design. AI’s ability to personalize, iterate, and provide data-driven insights is revolutionary. WEVO’s role is to help bridge the gap between AI-driven insights and user-centric design, ensuring that AI recommendations align with real-world user expectations. Together, AI and WEVO lead the way to highly efficient and user-focused UX design outcomes in the evolving digital landscape in a safe and responsible manner.
VMblog: WEVO recently announced its third generation UX research AI tool and now the launch of Pulse. Where do you see WEVO in 6 months? How will the company continue to evolve?
Shaer: WEVO wants to make it so easy and fast to evaluate ideas, that practically every idea you have for a marketing campaign or digital product will be tested. That way, you can build on your intuition, but advance with confidence. WEVO empowers businesses to harness the full potential of their creativity and innovation. In the coming months, WEVO is committed to enhancing its core WEVO Experience platform, aiming to create a comprehensive, all-in-one solution for product, design, and marketing teams. This evolution will provide a seamless and efficient environment where teams can ensure that every concept is refined and tested for success before implementation.
In the next few months, WEVO plans to continue to build upon its core WEVO experiences platform to curate an all inclusive, one stop shop for product, design and marketing teams.
VMblog: With the rapid advancement of generative AI, what role do you see WEVO playing in educating UX design teams and organizations about responsible AI design principles, and how can users of the tool ensure that they are using AI-driven insights ethically and responsibly?
Shaer: Generative AI holds deep ramifications for the consumer internet, and the experiences we have every day in an increasingly AI-driven world. While these developments can be exciting there is also a high importance of the commitment to responsible AI and using the revolutionary technology for good and with guidelines. At WEVO we recognize the potential of AI and will play a pivotal role in educating UX design teams and organizations about responsible AI design principles by offering guidance, resources, and best practices within its platform and support services especially in user testing to address biases, discrimination and mistrust. We believe that user-centered, transparent, and bias-mitigated AI design is the path to building trust and delivering impactful user experiences.
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About Nitzan Shaer, CEO and co-founder of WEVO
Nitzan Shaer is the CEO and co-founder of WEVO, a user research platform that leverages AI to deliver reliable insights in a fraction of the time traditional tools require. WEVO represents his continuous fascination with what drives people to make decisions, and is the fourth startup that he has been a part of, either as a co-founder or an early team member.
Before co-founding WEVO, Shaer served as head of the Mobile Phones Product Group at Skype, where he collaborated with a diverse range of customers from over 150 countries. This role highlighted the challenges of designing experiences across diverse cultures, and inspired him to build a platform that would provide insights to better serve unique needs of people from different backgrounds.
At WEVO, Shaer and his team have developed a platform that reduces the time required for user research from 50 hours to 30 minutes and provides statistically significant insights that designers, marketers and product owners can rely on. His vision is that every digital experience will be built on reliable user insights, delivering better experiences for all people.
Shaer believes in dreaming big, listening more, and moving fast. He believes that the most rewarding aspect of being an entrepreneur is the opportunity to make a significant impact on the world.
