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KubeCon + CloudNativeCon Europe 2026: 6 Vendors You Need to Visit on the Show Floor

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David Marshall | Published: March 20, 2026

KubeCon + CloudNativeCon Europe 2026 is almost here, and VMblog is giving you an exclusive pre-show look at six vendors making their mark in Amsterdam.

In this Spotlight video, representatives from Rootly, Percona, Sonatype, Spacelift, Traefik Labs, and VMware by Broadcom each take a few minutes to break down who they are, what problems they solve, and why you should swing by their booth on the show floor.

From AI-powered incident management and open-source database operations, to software supply chain security, infrastructure orchestration, cloud-native networking, and enterprise Kubernetes at scale — this video covers a wide swath of the modern platform engineering and cloud-native ecosystem.

Whether you’re a developer, SRE, platform engineer, or AppSec professional heading to KubeCon, this is your cheat sheet for making the most of your time on the floor. Find them at booths 1140 (Rootly), 790 (Percona), 688 (Sonatype), 796 (Spacelift), 981 (Traefik Labs), and 715 (VMware by Broadcom).

Companies featured:
🔴 Rootly – On-call incident management + AI-assisted troubleshooting
🟠 Percona – Open-source database software and services (MySQL, PostgreSQL, MongoDB)
🟡 Sonatype – Software supply chain security and open-source governance
🟢 Spacelift – IaC orchestration for Terraform, OpenTofu, Ansible, and more
🔵 Traefik Labs – Unified runtime platform and AI gateway built on Envoy/Istio
🟣 VMware by Broadcom – VKS, VMware Cloud Foundation, and Private AI services