Object First, the provider of Ootbi (Out-of-the-Box-Immutability), the
ransomware-proof backup storage appliance purpose-built for Veeam,
announced strong growth in bookings, customers, and partners for
2024. The company achieved an impressive 389% year-over-year increase in
worldwide bookings compared to 2023, reflecting the growing demand for
immutable backup storage built on Zero Trust principles to protect data
against ransomware and other threats. Q4 2024 bookings worldwide grew
294% year-over-year compared to Q4 2023, including over triple-digit
growth in six-figure and above deals.
“Our success in 2024 is a testament to the trust our customers and
partners place in us, and the value Object First delivers,” said David
Bennett, CEO at Object First. “Organizations worldwide are increasingly
prioritizing secure, easy-to-use and powerful data protection solutions,
and our Ootbi appliances continue to set the standard for true
immutability and simplicity. With the momentum we’ve built this year,
we’re well positioned for even greater achievements in 2025.”
Customer and Partner Growth
Object First saw its global customer base increase by 374%
year-over-year in 2024 compared to 2023, and its global partner
ecosystem expanded significantly, with a 262% increase in transacting
partners during the same period.
Highlights from the quarter included T-note
becoming Object First’s first Platinum Partner in LATAM and significant
partner expansion in EMEA, where the number of transacting partners
nearly quadrupled. New partnerships included Axians and DMS in the UK, Insight in France, ContecNow and Seidor Soluciones Globales in Spain, and German partner Erik Sterck. In the USA, Object First strengthened its presence in Southern California through its collaboration with GST, serving state, local, and healthcare organizations.
Object First customer John Lawrence, Network Administrator at WCTEL
in South Carolina, USA, shared his experience with Ootbi, “We
successfully set up our appliance and managed to get it in place before
Hurricane Helene hit. It was refreshing to have a product that was so
quick and easy to get into production, and it has already proven to be
very useful.”
“In our research to find a Veeam-compatible hardware appliance, we
identified that Ootbi by Object First was exactly what we needed.
Ootbi’s focus on immutability and advanced security makes it the ideal
choice to strengthen our backup and data protection strategy,” said
Object First partner Jordi Pera, Cloud & Infrastructure Sales
Manager at ContecNow in Barcelona, Spain.
2024 Milestones
Object First celebrated several milestones in 2024, including opening
its Barcelona office, hiring 104 new employees across 12 countries, and
the successful completion of five product releases, including the
Virtual Storage Appliance for demos and testing leveraged in the
Hands-on Labs conducted in collaboration with Veeam. Object First
further strengthened its commitment to security by completing two rounds
of independent testing with the NCC Group and signing the Secure by Design pledge created by CISA.
Object First’s achievements were recognized by the industry through
numerous prestigious awards in 2024, including CRN Storage 100 list, CRN
Women of the Channel, CRN Channel Chief, CRN Partner Program, CRN
Stellar Startups, and Storage Awards: One to Watch.
