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Rackspace Launches Largest Global Brand Campaign in 18-Year History
Rackspace today announced the launch of the biggest and most expansive advertising campaign in its 18-year history to raise awareness for the company's managed cloud services offerings across the globe. This new brand campaign is aimed at business executives and IT leaders, and will illustrate how Rackspace has shifted its business over the past two years to go "all in" on its managed cloud strategy by providing expertise and Fanatical Support® for the world's leading clouds including Amazon Web Services (AWS), Microsoft Azure, OpenStack and VMware, along with dedicated servers.

The campaign's message is simple: "Rackspace -- Your Clouds. Our Expertise." It kicks off with billboards in major U.S. airports throughout Dallas, Atlanta and New York City, along with print, online and radio advertisements in leading business and technology outlets such as the Wall Street Journal, Wired and National Public Radio. Internationally, the campaign will feature advertisements in London and in key markets within LATAM and APAC to help raise Rackspace's global profile in the managed cloud space.

"This campaign is an opportunity for us to reintroduce Rackspace to market as the leader in managed cloud services," said Carla Piñeyro Sublett, chief marketing officer of Rackspace. "We want business and IT leaders to know that if they are part of the 75 percent of the world using multiple clouds at an increasing pace, but struggling with the complexity, pain and expense of managing them, our expert cloud engineers are ready to partner with them to architect, secure, migrate, operate and optimize their cloud and application workloads."

According to a recent survey from RightScale, the typical business is currently using or experimenting with six different cloud platforms. IT decision makers' biggest concern -- even outranking online security -- is finding the expertise to manage all those clouds. To solve this pain point, Rackspace expanded its offerings and multicloud expertise last year to support businesses that want to run workloads on industry leading cloud platforms.

From Rackspace's earliest years as a managed hosting provider, it has been known for its accessible, results-obsessed customer service called Fanatical Support. The company remains focused on delivering the highest level of support in the cloud industry.

"Our number one focus is delivering the best outcomes for our customers, regardless of which cloud provider they use," added Sublett.

For more information about the Rackspace managed cloud offering, visit:

Published Thursday, October 20, 2016 6:48 AM by David Marshall
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