As tech companies and enterprises in every industry glance
into the future, their main goal is to become more efficient, reduce costs and
leverage technology in ways they haven't yet thought of. One thing is certain,
and that is the focus on mobile devices and the cloud will continue to be at
the center of this march toward progression.
The Rise of Apple & Smartphones for AR/VR
In 2007, Apple released the infamous and revolutionary
iPhone. The iPhone not only changed the
way in which the average person communicated with one another, but it also
changed the business world in many ways people never thought possible.
The iPhone perfected early-stage smartphone technology, and it
changed the way in which we interact with computers. The iPhone introduced to
us a series of user-friendly applications such as easy access to the internet,
fluid touch screen capabilities, and interactive app icons.
In recent years, the tech industry has now been focusing its
attention and efforts on the implementation of Augmented Reality (AR) and
Virtual Reality (VR), also known as immersive mixed reality. This technology would encompass having a
device or mobile technology in front of the user's face, and it will give
people the capability to see most of the real world in front of them. The
subtle difference between the two technologies is that VR puts users into a
generated euphoric fantasyland, whereas AR layers computer-generated items on
top reality.
The conversation doesn't end here, however. While more
companies are leveraging mobile devices and immersive mixed reality to
accomplish everything from design, manufacturing, training, and even remote
customer service visits, it's the way in which they're leveraging these
technologies that is making a big difference.
Tying Together Mobile and the Cloud
This difference is based on whether organizations wish to
leverage physical datacenters (on-premise) or leverage a cloud environment to
power the immersive experience.
Essentially, the fundamental difference between cloud vs
on-premise software is where it resides. On-premise software is installed
locally, on a business' computers and servers, where cloud software is hosted
on the vendor's server and accessed via a web browser.
The decision to leverage the cloud or a physical datacenter
installed on a computer can greatly impact the immersive experience being used
through a mobile or handheld device, especially for large companies,
enterprises and manufacturers leveraging AR/VR for large-scale projects and
buildouts.
For example, consider the highly intensive design/build
environment and needs for a large aerospace company that is either designing or
repairing an engine that will be used to transport millions of people. An
extremely high level of accuracy and clarity is needed to leverage AR/VR to
properly and successfully complete the design/build of the engine and its
components.
In most AR/VR environments, the user is wearing or
leveraging a mobile device or headset and this can either be tethered to a PC
(on-premise datacenter), or it can be streaming its data and graphical
interface from the cloud. The mobile devices themselves contain a limited
amount of "real estate" and computing power, and when they are leveraging an
on-premise environment they reach these compute power limitations earlier, restricting
the amount of realistic and detailed environments needed.
What's more, the devices themselves do not contain the proper
cooling systems needed to run highly intensive tasks that provide the realistic
experiences needed to complete, and this propensity to overheat when utilizing
their own compute power can also limit their potential.
What companies today are now doing is leveraging a cloud
environment where all the compute power takes place virtually and in the cloud,
and the device or headset is simply streaming the image in front of the user.
This takes all the compute power pressure off the standalone or mobile device,
allowing the user to have a higher degree of virtual or augmented experience to
complete the task in far greater detail - an important note when millions of
lives are depending upon the ability to complete a design or repair task.
In addition to Apple, Google has also dipped its toes into
the world of AR/VR. A few years back the company launched its headgear-based
AR/VR system known as Google Glass. This application was actually geared toward
the medical field. It harnessed capabilities of cutting down a doctor's time
spent on busy work, and the technology acted as a scribe that wrote down
important information and details about the patient and recoded them in their
file.
Microsoft's Hololens headsets are geared more toward
manufacturing, retail, and healthcare companies. They will help users working
in factories to detect any problems with machinery, as well as guiding them on
how to fix it. For retailers, they are proposing instead of having an expensive
display of inventory in stores, they could just simply have it virtually
displayed.
Amazon is also trying to create user friendly and affordable
AR technology as well through their already established Amazon Echo Frames.
These glasses are different from the other companies' take on AR technology
given the fact that they don't have a display. Instead, the glasses work
entirely through the usage of Alexa, Amazon's voice assistant software.
While these technologies are sure to help businesses,
organizations, manufacturers and enterprises reach new heights of business
objectives, their ability to succeed will depend entirely on a cloud-based
platform that will help users achieve the deep levels of immersive experience
needed to perform and complete each virtual task.
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ABOUT THE AUTHOR
Dijam Panigrahi is Co-founder and COO of GridRaster Inc.,
a leading provider of cloud-based AR/VR platforms that power compelling
high-quality AR/VR experiences on mobile devices for enterprises. For more
information, please visit www.gridraster.com.