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FalconStor 2022 Predictions: Who will be the winners in 2022?

vmblog predictions 2022 

Industry executives and experts share their predictions for 2022.  Read them in this 14th annual VMblog.com series exclusive.

Who will be the winners in 2022?

By Chris Cummings, FalconStor VP of Marketing

2021 was a year when IT groups tried to cope with and overcome COVID amplified IT challenges, adopted new cloud technologies and crossed their fingers in hopes that ransomware wouldn't invade their ranks. As 2022 arrives, IT groups will stare down the need to rationalize their new services and existing data center operations, get more aggressive on the security front, and find new sources for IT talent lost, setting up a number of potential winners for 2022.

  1. Managed Services Providers. Corporate IT will continue the major outsourcing push it started in 2020 when COVID kicked IT "out of the building" and completely took over data protection with Backup-as-a-Service and DR-as-a-Service offerings. Companies need help since many employees are still working from home while hiring new employees is getting harder and harder, so the relationships with MSPs will become more important. This will be even more urgent in specialized technology areas such as IBM and Power Systems, tape systems, and mainframe.

  2. Ransomware Protection and Recovery. 2021 saw many notable attacks, 2016 is widely regarded as the year of ransomware, and 2022 will set the new mark, bringing data protection and recoverability technologies into greater focus. Along with remote work, we saw an increase need for security and data protection at a global level and that will continue in 2022 as remote work is here to stay.

  3. Hybrid Cloud. While the hyperscalers will remain on a growth tear and the media will fawn over multi-cloud, the Global 5000 will expand their hybrid cloud deployments, making technologies that span on-premises, colos, MSP clouds, and public clouds even more prized.

  4. Immutable Data. Faced with attacks from many vectors - external threats, internal bad actors, and smart code, the need for immutable data solutions that eliminate intentional data manipulation will rise - in the cloud and on-premises.

  5. Economics. The public cloud flywheel continues - more adoption generates greater economies of scale and lower the cost of service. The question is: will Google spend an even greater portion of its war chest to challenge AWS and Azure?

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ABOUT THE AUTHOR

chris cummings 

Chris Cummings joined FalconStor with 20 years of leadership experience in cloud, software and hardware technology concerns. His expertise spans all aspects of strategy and marketing, including product and solutions management, technology ecosystem development and go-to-market to drive strategic growth. Chris' experience includes serving as CMO of Datera, a software-defined storage leader, CMO and SVP of strategy at Cleversafe, the leading cloud object storage company acquired by IBM's Cloud Group, and in a variety of leadership roles at NetApp. Chris holds an MBA from Northwestern University's Kellogg Graduate School of Management, where he is a frequent lecturer on go-to-market strategy, and a BA from Stanford University.

Published Thursday, January 06, 2022 7:33 AM by David Marshall
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