The last few years have been a whirlwind in the world of AI – with rapid advancements in AI technology and most big tech companies publishing their own AI tools, the topic of AI has rarely been out of the news.
While AI has a whole range of possible uses – from providing streamlined healthcare diagnoses to giving more sophisticated cybersecurity solutions – existing tools that have proved most popular, such as ChatGPT, have focused on language.
This has meant that a lot of writers, marketers, and other professionals have all had the same question: can AI-generated content replace human-generated content?
Although AI-generated content offers a number of groundbreaking solutions, it’s not as straightforward as simply asking an AI tool such as ChatGPT to produce content for you. This article will explain why – but also explain how you can use AI to speed up your content writing process.
What is AI-generated content and can it replace human writers?
AI-generated content is simply any piece of content that has been produced by an AI tool rather than a human. If you haven’t played around with an AI tool yourself, you’ve probably still come across a piece of AI-generated content without even realizing it. This is because AI-generated content can be as convincing as any other piece of marketing content.
To get an AI to create content for you, all that you have to do is give a tool such as ChatGPT some basic instructions. The simplicity of this means that you can focus on more complex aspects of your job, whether that’s managing a website or staying on top of your business’s finances.
With that in mind, the hype around AI-generated content seems justified. However, it’s worth considering the exact process through which most AI algorithms produce content. Rather than creating new content from a solid understanding of what it’s writing about, AI simply predicts what words would best answer your request.
There’s no doubt that most of the time this works. However, there are times when AI-produced content includes grammatical errors or mistakes about the focus of the content itself. This means that if you’re planning to use AI to write content you should at least make sure that it is extensively edited.
As well as this, AI-generated content will usually have a distinctive style that will often be picked up by search engines such as Google. If you’re using AI to produce marketing content, therefore, this can have a negative impact on your SEO rankings, which usually favors content that is natural and authentic.
All of this means, therefore, that AI is probably not able to completely replace writers just yet. However, AI-generated content does offer groundbreaking solutions, which enables workers to focus on more complex aspects of their jobs, such as managing a website powered by advanced web development frameworks like the Ruby on Rails platform. With AI tools like ChatGPT, content creation becomes more efficient, freeing up time for website maintenance and staying on top of business finances.
How to use AI when generating content
These reservations about AI-generated content, however, don’t mean that AI is completely useless when you’re producing marketing content. Instead, it’s possible to use AI to simplify your content production by following these strategies:
1) Use AI to find marketing insights
One of the most helpful uses of AI when it comes to making content actually has little to do with the production of the content itself. Instead, you should consider using AI to analyze your marketing data so that the content that you do produce is as effective as possible.
To do this, you’ll need a different AI-based tool to the language tools like ChatGPT. However, it can soon pay off, with AI able to analyze huge amounts of data and produce helpful insights. This can mean that you can tailor your content to a specific demographic such as, for example, by using an Israel OnlyDomains domain if you find that your audience is from that region.
2) Give the AI as much information as possible
When it comes to actually using AI to generate content, you should keep in mind some of the fundamental principles of high-quality content. Marketing content should be personalized, easy to read, and conversational. This means that you should explicitly direct your AI to write in this way.
If you simply ask the AI to produce an article about a certain topic, you’ll likely end up with a boring piece of copy, rather than something that is engaging for your intended audience.
Let’s say that, for instance, you want to produce an FAQ about faxing through Gmail. Purely AI-generated content would probably be able to give instructions but wouldn’t take into account factors such as why your audience needs to fax documents or what sort of language to use to suit that audience.
3) Treat AI-generated content as a first draft
Even if you’re happy that you’ve given the AI tool a sufficient amount of information to personalize the content you should only ever treat it as a first draft. This can of course be really useful for content writers – there are few things more intimidating than a blank page.
However, you should be careful to edit each sentence that the AI has produced. This will mean that you pick up any mistakes but also means that you can add your own voice to the content – something that is especially important if you want to have an engaging and effective piece of marketing content that is optimized for SEO rankings.
AI-generated content also tends to be lengthier than most marketers would like. Keep in mind that shorter paragraphs and snappier sentences are more effective in marketing content when you’re editing AI-produced content.
Editing the content will also give you the opportunity to fully personalize the content for your audience, something that can be especially effective if you’re producing content for an email marketing campaign.
Artificial intelligence – the future of content?
It’s obvious that a lot of the hype around AI-generated content is justified. If you’ve just created a website with Platform.sh, letting an AI tool produce your content can seem much more appealing than slaving over a keyboard producing marketing copy.
However, as this article has highlighted, there are some real reservations about AI-generated content, such as its SEO effectiveness. Instead, you should view AI as just one tool among many when it comes to producing marketing content. By using AI to create first drafts, you can balance the simplicity of AI-generated content with the demands of creating engaging content.
Following our advice and using AI smartly can help to simplify content generation – try it out today!
##
