Virtualization and Cloud executives share their predictions for 2017. Read them in this 9th annual VMblog.com series exclusive.
Contributed by Jason Liu, CEO, SAVO Group
Personalized, Predictive, and Connected
2017 will go down as the year enterprise software users expect
to have personalized, predictive user interfaces - much like their favorite
social media feeds - in their day to day work software. That's the outlook according
to Jason Liu, CEO at SAVO Group, a Chicago-based sales enablement software
company.
"Enterprise users now expect systems to recognize them, and
understand what they need - in short, to be personalized," Liu said. "Users expect
suggested content like they get on mainstream web portals and social
media. And, users expect that all of the
applications they use are integrated and leverage each other."
According to Liu, there have been significant market shifts
that have confirmed the need to deliver a new experience within the B2B
enterprise world. For example, today
more than 1 in 3 American workers are Millennials, according
to the Pew Research Center. This rise of millennials in the workforce,
especially in sales, has pushed software companies to rethink how people work,
what drives them and how they consume content. Social Media sites like Twitter,
Facebook and YouTube, and top retail sites like Amazon, have changed how content
is consumed. Content is now delivered via feeds or channels, and consumers
digest it in smaller bites. Given this
trend, it stands to reason that enterprise software would also benefit from
both a feed and a content channel approach.
"After years of distinction between B2B and B2C experiences,
we're now marrying B2C usability with the secure, robust needs of a B2B
enterprise," Liu said. "We have seen significant market shifts that have
confirmed the need to deliver a new experience with the B2B enterprise world."
Much like a social media feed, enterprise software can deliver
information to users based on their activities and interests. So instead of
being shown an article on current events or ads based on prior searches, personalized
enterprise software can deliver recommendations on sales content, training
material, subject matter experts, forums and more. Content can be accessed via
the web, through a customer relationship management platform (CRM), or via any
mobile device.
"The enterprise software market in 2017 is one that will be
both on the move and a market in revolution," Liu said. "The winner of the
sales content management experience is the consumer because they've already set
the standard."
About the Author
Jason Liu is CEO of SAVO Group,
a Chicago-based digital content management software company for sales. Jason's
extensive technology background includes decades of executive experience with
software, mobile, and cloud systems management industries. At SAVO, Jason is in
charge of driving growth by accelerating innovation and redefining the sales
enablement category.