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Nectar 2019 Prediction: Visibility into the Cloud

Industry executives and experts share their predictions for 2019.  Read them in this 11th annual VMblog.com series exclusive.

Contributed by Tim Armstrong, Vice President of Product Marketing, Nectar

Visibility into the Cloud

One of the biggest UC trends of 2018 has been the continued move to the cloud for collaboration workloads. Evidenced by the rise of services like Zoom, alongside players like WebEx and GoToMeeting, enterprises and SMBs alike see clear value in cloud-based collaboration. To wit, all the major players in the collaboration ecosystem are pushing customers this direction - from Cisco and Microsoft to Google and Amazon.

As cloud-based collaboration services stand to cross the chasm into mainstream adoption, there is an interesting reality that is surfacing from the enterprise operations and IT support teams - they've lost the visibility they need to support their own users. When an end-user is complaining of poor-quality calls or failed meeting joins, how does support begin to troubleshoot the issue?

The solution seems obvious - cloud providers need to enable the ecosystem of IT management and monitoring tools with APIs that enable real-time visibility into user activity on their platforms. Without this visibility, the transition of enterprise voice, video and collaboration workloads to the cloud might be a bumpy ride for providers and enterprises alike. We predict that customer demand will appropriately motivate the platform providers to address this apparent oversight in 2019.

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About the Author

 

A 20-year veteran of the communications and collaboration industry, Tim is currently Nectar's Vice President of Product Marketing. Tim has held positions in all major categories of the UC industry including consulting, carriers and vendors, including a ten-year career at Microsoft where he helped drive Microsoft's UC business in global channels. Tim's responsibilities at Nectar include working with our Product Engineering teams to align Nectar features functionality with customer needs and to help Nectar's customers and field teams to maximize the value of Nectar's tools. Based in the small Eastern Washington town of Walla Walla, Tim and his wife are proud parents of two young daughters. On the weekends, the Armstrong family can often be found at their family-owned vineyard and winery, hosting guests and working hard to grow and produce premium wines from the region.

Published Monday, December 31, 2018 7:22 AM by David Marshall
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