Industry executives and experts share their predictions for 2020. Read them in this 12th annual VMblog.com series exclusive.
By Pat
Calhoun, CEO and founder at Espressive
NLP is the Next Buzzword
In 2019, artificial intelligence (AI) was thrown around as
a requirement for chatbots. Unfortunately, the specific requirements of AI were
not clear, causing confusion when evaluating options. This ultimately caused AI
to become a "checklist item" for chatbot RFPs, rather than a
technology that could be leveraged to provide business value.
In 2020, the
same thing will happen with natural language processing (NLP): NLP enables
chatbots to process and analyze natural language data. However, improving the chatbots
ability to respond with accuracy requires a large amount of data. In addition,
for a self-help chatbot to be successful with employees, it must have a
consumer (think Amazon's Alexa)-like approach, as well as the ability to teach
and update content with ease.
Without a clear understanding of these NLP requirements, chatbot initiatives
will continue to fail.
There is no
shortage of NLP and chatbot toolkits on the market. Here are a few NLP toolkit
requirements to look for:
- NLP Accuracy: Consider how Amazon data scientists have
been able to improve Alexa's accuracy thanks to the millions of consumers using
and speaking to Alexa every day. This is no different in the enterprise world:
if your chatbot is to be successful, it must come with an NLP stack pre-built
with enough employee language data to effectively understand all possible
permutations of any phrase.
- Teaching Content: An NLP stack must enable you to add
content quickly in order to adapt. No company is ever stagnant; you must have
the ability to simply enter a phrase and add an answer without a lengthy
training process.
- Scaled to the Enterprise: The ability to understand employee
language across the enterprise means your chatbot can respond to multiple teams
within IT and beyond (e.g., HR, facilities). However, to effectively scale,
content management must be democratized by empowering subject matter experts
across departments to easily manage their own content.
- Simple and Safe Testing: With the nuances of language, one simple
change to NLP content can have a negative impact on what appears to be a
completely unrelated phrase. To avoid this, a tool should make it simple to
capture thousands of phrases and run regression testing at any time. An NLP
stack must also provide a way to make and test changes in a safe development
environment, versus a live production environment, before pushing them into
production.
By understanding these
requirements, NLP will become more than a buzzword for chatbot RFPs. Instead,
it will give self-help chatbots a consumer-like experience that can be scaled
throughout the enterprise. Only then will employees return to the chatbot for
help.
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About the Author
Pat Calhoun is a visionary leader with an intense focus on user
experience and customer adoption. He has founded two companies - Airespace and Espressive.
As CEO at Espressive, Pat is set to transform the enterprise self-service
experience to a consumer-like approach that drives employee adoption and
significantly reduces help desk calls. Pat's first startup, Airespace, grew
revenues to over $80M in two years before being sold to Cisco for $450M.
Most
recently, Pat served as senior vice president of product at ServiceNow where he
was responsible for ServiceNow applications. Prior to that, he was general
manager of the McAfee network security business. Pat also served as both CTO
for the Cisco $14B switching, routing, wireless, and security access business
and GM of the Cisco identity business. Pat holds 35 patents and has been
published in more than 16 publications.